Offering competitive prices is a key driver for attracting and retaining customers. In today’s competitive market, consumers are constantly seeking value for their money. Aggregators that consistently provide affordable options are more likely to gain a loyal customer base. However, it’s equally important to consider the sustainability of the vendor’s business.

Finding the right balance between competitive pricing for customers and ensuring the sustainability of vendors is essential for the long-term success of an aggregator. A well-balanced approach considers both sides, creating a win-win situation where customers get value for their money, and vendors can operate profitably and contribute to the platform’s growth and innovation.